About Dr. Amber Bartlett
Me...
I didn’t end up here because I wanted to coach people.
I ended up here because I kept watching smart, capable business owners blame themselves for struggles that were never about effort, intelligence, or discipline; they were about human patterns no one ever taught them to see.
I’m a Business Psychologist (PsyD) who works with owners who are tired of fighting their own business.
Not because they’re weak.
Because they’re human.
Why This Work Exists
I’ve built and run multiple businesses while raising a child as a single mom. I’ve led teams, made expensive mistakes, carried responsibility that didn’t clock out, and learned very quickly that hustle culture doesn’t care if your life actually works.
What changed everything wasn’t another strategy or system.
It was understanding how I was thinking, reacting, communicating, and leading under pressure, and how those patterns were shaping my outcomes.
That’s the work I do now.
What I Bring to the Table
I’m not just trained in psychology — I live inside business reality.
- Doctorate in Psychology (PsyD)
- Founder and operator of multiple businesses, including:
- The Barker House (a dog care facility)
- Asher’s Sandbox (a community-centered play space for kids)
- Business Psychology Practice
- Author of the upcoming book Balance Is a Scam, because the idea that you’re supposed to do everything perfectly without falling apart is… exactly that.
I don’t coach from theory.
I coach from lived experience, applied psychology, and real-world constraints.
How I See Business Differently
I don’t believe businesses grow because owners “try harder.”
They grow when owners understand themselves better.
Your psychology shapes:
- how you make decisions
- how you communicate expectations
- how you handle conflict
- how you respond to growth, pressure, and uncertainty
When that part gets clearer, the business stops feeling like a constant battle.
That’s why I don’t coach systems.
I coach the human behind them.
What Matters to Me
Connection and community aren’t buzzwords to me — they’re survival skills.
I believe real growth happens when people feel:
- connected to themselves
- connected to others
- connected to what they’re building
That belief shapes how I work, how I lead, and how I show up; messy bun, tattoos, and all.
You don’t need to look like a CEO to be one.
You don’t need an MBA.
You don’t need to pretend you have it all together.
You just need a business that works for your life, not against it.